44% DE WEBS DE VIAJES INCLUMPLEN LA NORMATIVA

Existen sectores que tradicionalmente son una pesadilla para los consumidores. Durante años fueron los viajes hasta que las telecomunicaciones y las compañías electricas asumieron tan triste liderazgo. Ahora con el cambio al mundo internet parece que las webs de viajes vuelven al lugar que perdieron. El liderazgo en el maltrato a los usuarios y clientes.…

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facebook bank

FACEBOOK, QUIERE SER TU BANCO

Era un paso esperado. Si Google había lanzado google wallet hace un año Facebook no podía quedarse atrás en el nuevo escenario de moneda virtual y de pagos intra-online. Porque si existe una comunidad de 1000 millones de usuarios que se relacionan entre ellos, comercian y se compran cosas no hay ninguna razón por la…

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Is Search Engine Submission Necessary?

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they…

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Can Any Inbound Linking Hurt My Ranking?

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any…

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The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor…

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Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines…

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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the…

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Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for…

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Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal…

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bolsos de mujer

VENDER MODA ONLINE

El comercio es social por naturaleza y la moda también así que cuando se unen tenemos una explosión de conversaciones, comentarios, valoraciones. No debemos olvidarlo al vender moda online. Por supuesto no todos los productos reaccionan de la misma manera pero en el mundo del ecommerce el sector de mayor crecimiento ha sido el de…

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