TEACHING TEAM:
Leonard Pera, Javier Mendoza, Meritxell Villas, Luis Cardo and Carlos Grau.
REFERENCES Conferences and Presentations
- CEEI
- AUTELSI
- CÁMARA COMERCIO ESPAÑA
- CÁMARA COMERCIO VALLADOLID
- ESCUELA DE FINANZAS
- ESERP
- CATEDRA COMUNICACIÓN POLITICA
- MASTER TELECOMUNICACIONES CREMADRES
- Zaragoza Activa
- Foro Empresa BANCO POPULAR
- CÁMARA DE COMERCIO CÁCERES
- DIPUTACIÓN PONTEVEDRA
- ICEX
- IAF ARAGÓN
- IE BUSINESS SCHOOL
- MASTER MUGI UNIVERSIDAD DE VALENCIA
LEONARD PERA
Leonard Pera is a writer and a speaker that has spoken at multiple conferences in recent years, where he stands out for his valuable content through workshops and talks. He deals with topics such as the keys for success for companies in the digital era and international digitalization.
He has a Bachelor in Business Administration from the Autonomous University of Madrid and an Executive MBA from the IE Business School. He has a postgraduate degree in International Commerce from the Chamber of Commerce of Madrid and in the European Union from the Diplomatic School. With more than 15 years of experience in the ICT sector, Leonard has worked in leading companies such as Telefonica and Deutsche Telekom, leading commercial teams with extraordinary results. Leonard is also a technological entrepreneur who created a service company: WIMAX. Since March 2011, Leonard has led Open Ideas as a founding partner.
Leonard Pera chairs the International Commission of the Association of Telecommunications Users. He is also a member of the CATSI Advisory Council of the Ministry of Industry, as an expert of recognized prestige and a member of the Senate of the Chair of Strategic Communication Responsible for the IE Business School. Leonard Pera writes regularly in the media sector and is a lecturer in reference events.
He is now also a co-director of the Digital Marketing Master of the School of Finance of La Coruña and Associate Professor at the Aragones de Formación Institute.
TOPICS
- Social Commerce
- Tips To sell on the Internet
- Digital Internationalization
- Active Listening and Online Reputation
- Mobile apps
- Business models on the internet
- SEO and SEM
- Social Media Strategies
CARLOS GRAU
Carlos is an expert consultant in open innovation models, talent development and sales to large accounts. With over 25 years of experience in management positions in large companies in the technology sector, Carlos has been Microsoft's General Director in Catalonia from 2005 to 2014 and also a Director for the Public Sector in Spain. Previously, he was a member of the management team of Sun Microsystem from 1991 to 2002, holding various positions of responsibility internationally and in Spain, while also consolidating significant business growth under his responsibility during these periods. He previously held positions of responsibility in the sales and consulting areas at Hewlett-Packard, Telefónica and Andersen Consulting.
Carlos has been CEO of startups such as StepOne and biid, and Director of Sales and Operations at Tempos 21. Between 2007 and 2012 he was a member of the investment advisory committee of the venture capital firm Nauta Capital, where he was supervising and approving investments in companies´ technologies such as Privalia and Scytel.
Carlos is an Industrial Engineer from the Polytechnic University of Catalonia, PDD from IESE, and also attended SMTC with Stanford University and IESE.
Carlos is a patron of the FEMCat Entrepreneurs Foundation, a member of the Innovation Commission of the Employers' Federation of Labor Promotion, on the social council of the Pompeu Fabra University, on the advisory board of the Esplai Foundation, and a mentor in the Mentoring program of Barcelona Activa and MIT and the accelerator Startupbootcamp Internet of things.
Married and father of two daughters, Carlos is fond of mountain biking, nautical, golf and hiking.
TOPICS
- Sales techniques
- Channel management
- Large account management
- Mentoring and accompaniment Start Ups
JAVIER MENDOZA
Javier Mendoza (cyxmedia), web developer, expert in WordPress and Joomla !, with more than 20 years of experience in which he has been involved in both public and private projects.
Highlighting in the public área, his position was as creative and webmaster of CENATIC ( National Center for the Application of ICT based on Open Source Software). In 2011 he stopped providing services for the entity and embarked on the design of a select package of Joomla! and serves as the basis for implementation by Government Innovation Agency of Panama to modernize local governments http://www.innovacion.gob.pa.
With a multidisciplinary profile and solid knowledge in the different areas that a web developer must master, SEO, SEM, web analytics, usability, project management and open technologies, he is above all a creative person who always prints passion into his projects.
He has had a love of WordPress since 2014 and is a firm believer of the cloud to the point that since 2016 he has been working exclusively from his chromebook in the cloud. His preferred IDE codeanywhere.com
LIST OF SUBJECTS WHERE I CAN CONTRIBUTE
- Web development (WordPress & Joomla expert!)
- Cloud tools (oriented towards real productivity in SMEs and micro SMEs)
- SEO
- Online Marketing
- SEM (facebook ads)
LUIS CARDO
Luis has a Bachelor in Economics and Business Administration from the University of Malaga and completed his Marketing training at the University of Trento. With twenty years of experience in the ICT sector, he has spent most of his professional career in the Telefónica Group in different subsidiaries and executive responsibilities, with a wide range of international experience (I have managed projects in Spain, USA, Central America and China).
From 2013 to 2016, he was responsible for Telefonica Dynamic Insight for Spain, a global unit of the Telefónica Group in charge of extracting values and monetizing data through analytical and Big Data capabilities. He was responsible in Spain for the launch, among other services such as Smart Steps (storing the number of individuals, profiling behavior by geographic area based on the activity of the mobile phone) and Smart Digits (real-time digital identity tool and prevention of fraud).
As an entrepreneur, he currently collaborates with several start ups and technological projects with particular interest in tourism, transport and retail sectors. He has been a partner of Open-Ideas since January 2017, and collaborates with management activities and Business Development of the Company.
TOPICS
- Big Data and analytics from a business perspective
- Telecommunications from business optics
- Internationalization
- Business in China
- Digitization
- Innovation
- Management / Business Development B2B
MERITXELL VILLAS
Meritxell is a Technical Engineer in Information Technology from the University of Lleida. She has over 7 years of professional experience leading projects in the ICT sector, highlighting the implementation of BPM Software and digitalization / process automation.
At the end of 2013, she completed her studies with a superior program in electronic commerce at ESIC (Pozuelo de Alarcón) where she truly discovered that her vocation was in the field of communication and digital marketing. She has solid knowledge in SEO, SEM, usability, analytics, email marketing, social media, affiliation, etc. Currently, she is responsible for the East Zone and Open Ideas Operations Director for more than three years.
She is a specialist in measurement and web analytics has Analytics IQ. Analytics fitness certificate (Google). Responsible for Inbound Marketing campaigns (Hubspot partner).
LIST OF SUBJECTS WHERE I CAN TRAIN
- Web Analytics
- Digital marketing
- Inbound Marketing
SABINA PERA
Trainer, Therapist and Social Worker of vocation from the Complutense University of Madrid.
A Master in Human Resources Management and a Master in Gestalt Therapy.
20 years of experience in team building, people development, leadership creation and human resources management.
A professional career that has encompassed NGOs, private companies and currently public administration as managers of the European Social Fund.
Expert in coaching, social skills and team building / making people more efficient, more motivated, more capable, happier. Enhancing talents and competencies.
Keep believing that each one contributes a little to the world and for that reason their formations are different, because she believes in you.
TOPICS
- How to be competitive
- Executive and team coaching
- Conflict management
- Negotiation techniques
- Creative intelligence
- Efficient communication
- Coaching: Business Leadership
